Ski Resorts News
04/29/2020
During five weeks, Zermatt projected various images onto the Matterhorn in the evening. An initiative that was successful worldwide.
Light is hope: in this spirit, Zermatt had the Matterhorn illuminated every evening from 24 March 2020 to 26 April 2020. The images projected on the Swiss iconic mountain were words such as "hope", "solidarity" or "thanks", national flags and cantonal coats of arms, as well as symbols such as a heart, an earth globe or mountaineers reaching out their hands to one another. All in all, Zermatt projected over 80 images on its local mountain.
Signs of hope and solidarity
The aim of the campaign was to give people around the world a sign of hope in times of the coronavirus crisis, to show solidarity with those affected, and express gratitude to people who are helping to overcome the crisis. Each image was accompanied by a message explaining what a particular topic meant and why it was chosen. It was always about the people, never about political or economic backgrounds.
To implement the lighting, Zermatt could win over Gerry Hofstetter. Since 1999, the light artist has been transforming buildings, monuments, landscapes and mountains into temporary art objects.
Swiss Mountain #Matterhorn Has Been Illuminating With Flags Of Countries Affected By #Coronavirus#SwitzerlandFlag #AustriaFlag #GermanyFlag #UnitedKingdomFlag #Zermatt @zermatt_tourism pic.twitter.com/cDIJ3JsvrE
— TopSkiResort.com (@TopskiresortCom) April 28, 2020
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